hi!I'm a growth marketer who can't stop building, and I've been in this space for 5+ years now. I help affiliate companies find traffic that converts, and I help apps grow a user base that sticks. Then, in between everything else, I make mobile games at Mivi Games and build Media Maesters, a media agency for in-app and connected TV. Different worlds, one obsession: what happens after the first click.
Two companies, one belief: people should want to come back.
The Senseis of Scale.
A media agency for in-app advertising, connected TV and devices. We turn ad spend into outcomes you can measure, with plain advice and numbers that hold up.
Mastery isn't a title, it's a habit. I'm putting my full energy into building this one properly, one campaign at a time.
Built with extra heart.
An independent mobile game studio making casual and hybrid-casual games, with thoughtful design and a lot of care in the small details.
The name comes from my son. Our first game, Balance Master, is coming soon.
Looking for a hand? Pick the one that sounds like you.
I'll help you pick where to grow, set up tracking properly, and dodge the early mistakes that quietly burn budget.
Let's talk about thisInstalls are easy to buy. I'll help you find the users who stay, fix what leaks after the install, and know which numbers to watch.
Let's talk about thisI'll help you set up tracking you can trust and focus on what really predicts growth, like early retention, not installs alone.
Let's talk about thisCountries and channels behave very differently. I'll help you test small, learn fast, and decide where your next budget goes.
Let's talk about thisNot sure which one is you? Book a call and tell me what you're working on.
A real conversation about your situation, and a clear idea of what to do next.
I look at what you have and tell you honestly what's working, what's leaking, and what to ignore.
A short, prioritized list of what to do first, so you leave knowing exactly where to start.
Plain language and honest opinions, including "don't spend on that yet" when that's the answer.
A short summary by email after the call, so nothing gets lost.
Let's get on a one-hour call about your affiliate business, your app or your media plan. Circle a day that suits you, tell me what you're working on, and I'll reply by email with times and the details.
Prefer to write first? Send me an email.
Tap a day to start your request.
A quick recap, in case you're just joining. Follow the road.
I stepped into the world of edtech. That's where I first learned that getting someone through the door is the easy part. Getting them to stay is the real work.
Then my career moved into adtech and mobile app marketing, a world of auctions, dashboards and very honest numbers. I fell for it fast, and I've been curious about what makes people tap, install and come back ever since.
I built a venture of my own in app growth and performance marketing. We worked with lending, fintech and gaming apps across Latin America and Asia. Users in the Philippines and in Mexico behaved so differently that I learned to start from the users, never from the template.
But I couldn't shake the feeling that there was more. I wanted to build something from the very first brushstroke, the way I believed it should be done.
I wanted a name for people who take a craft seriously. "Maester" is an old twist on "master": a scholar who knows the craft deeply and never stops learning it. That's how I want to run a media agency. Study the numbers, give honest advice, master the details. Which is why our tagline is The Senseis of Scale.
Mivi started as an idea, and then became a belief. I've always been drawn to games, and I felt it was time to stop wondering and start making them. The name comes from my son. Mivi is the short, playful version of his name, and it's why everything we make is built with extra heart.
Building Media Maesters, making Mivi Games, and helping affiliate companies grow. The road keeps going, and you're welcome to join for a stretch.
What I used to believe, and what I know now.
Better users. A thousand who stay beat ten thousand who don't.
Day-two retention tells you more than cost per install ever will.
A fast feedback loop beats a big budget, every time.
Local behavior beats global assumptions. Two countries can mean two completely different users.
Hi again!
I'm a growth marketer by trade, a game maker by choice, and a dad to a baby boy.
I love problems that look like numbers and turn out to be people. Away from the screen, I'm with my family. That's where I recharge.
Akash
Building Media Maesters, one campaign at a time.
Making Balance Master, the first game from Mivi Games.
Affiliate companies, and founders who want a second brain on their numbers.
Why someone opens an app on day two.